A comparative study of digital coupon strategies on sales performance: A case study of a grocery chain in Kaduna, Nigeria
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the study
Digital coupon strategies have emerged as a popular method for driving sales performance in the retail sector by offering consumers attractive discounts and incentives. In Kaduna, Nigeria, grocery chains are increasingly adopting digital coupon initiatives to attract price-sensitive customers and boost in-store and online purchases (Umeh, 2023). These strategies leverage mobile apps, social media, and email marketing to disseminate coupon codes, track redemption rates, and analyze consumer behavior. By providing personalized and timely discounts, digital coupons can stimulate impulse buying and enhance customer loyalty. However, the success of these strategies depends on various factors, including coupon design, distribution channels, and redemption ease (Nwankwo, 2024). This study compares different digital coupon strategies employed by a grocery chain in Kaduna, evaluating their impact on overall sales performance. The research examines how these strategies influence consumer purchasing decisions, the challenges encountered in their implementation, and the potential for scaling these initiatives to maximize revenue growth (Ola, 2025).
Statement of the problem
Grocery chains in Kaduna face difficulties in optimizing digital coupon strategies due to challenges such as low redemption rates, coupon misuse, and inconsistent campaign performance (Umeh, 2023). Despite the potential of digital coupons to drive sales, there exists a gap between coupon issuance and actual consumer purchase behavior. This study aims to investigate the factors that limit the effectiveness of digital coupon strategies and identify ways to enhance their impact on sales performance. It seeks to provide actionable recommendations for addressing these challenges and improving campaign outcomes (Nwankwo, 2024).
Objectives of the Study
To compare various digital coupon strategies used by a grocery chain.
To evaluate the impact of these strategies on sales performance.
To propose recommendations for optimizing digital coupon initiatives.
Research Questions
How do digital coupon strategies affect sales performance in grocery retail?
What challenges hinder the effective use of digital coupons?
How can digital coupon strategies be improved to enhance sales?
Significance of the study
This study is significant as it provides insights into the effectiveness of digital coupon strategies in boosting sales performance. Its findings will help grocery retailers in Kaduna refine their discount initiatives, leading to increased revenue and customer loyalty. The research contributes to digital marketing practices by offering practical recommendations for coupon optimization (Ola, 2025).
Scope and Limitations of the Study
This study is limited to a comparative analysis of digital coupon strategies on sales performance within a grocery chain in Kaduna, Nigeria.
Definitions of Terms
Digital Coupon Strategies: Marketing tactics involving electronic coupons to incentivize purchases.
Sales Performance: The effectiveness of sales efforts, measured by revenue and conversion rates.
Grocery Chain: A retail organization that operates multiple grocery stores.
Related Project Materials
The Effect of Maternal Night-Shift Jobs on Infant Sleep Patterns in Plateau State
Background of the Study
Sleep is crucial for an infant’s growth, cognitive development, and overa...
NEXUS BETWEEN UNDERWRITING OPERATION AND FINANCIAL PERFORMANCE OF NON-LIFE INSURANCE COMPANIES IN NIGERIA
BACKGROUND TO THE STUDY
Insurance is a provision of a system of compensation for loss, damage, sickness, death and other...
EXAMINATION OF INSECURITY AND ITS EFFECTS ON TRADE IN NIGERIA
EXCERPT FROM THE STUDY
The term "insecurity" covers a wide range of meanings. It denotes risk, peril, and unce...
CONSTRUCTION OF CELLOPHANE SEALING MACHINE
ABSTRACT
The construction of the cellophane sealing machine was carried out. The...
DEVELOPMENT OF A MODIFIED FRUIT FLY OPTIMIZATION ALGORITHM BASED LINEAR QUADRATIC REGULATOR CONTROLLER FOR AIRCRAFT PITCH CONTROL SYSTEM
ABSTRACT
This research is aimed at the development of a modified fruit fly optimization algorithm (mFFOA) for the determination of optimi...
An Assessment of Cloud-Based Analytics in Retail Decision-Making: A Study of Supermarkets in Kebbi State
Background of the Study
Cloud-based analytics has revolutionized retail decision-making by enabling businesses to analyz...
Balancing Profitability and Consumer Welfare in Marketing Strategies
Background of the study
Balancing profitability with consumer welfare is a fundamental challenge for modern businesses....
THE EFFECTS OF SOCIAL MEDIA ON SMALL BUSINESS
ABSTRACT
Social media is a new phenomenon that has changed how the business environment operates. Businesses are able to gai...
THE IMPACT OF SUSTAINABILITY REPORTING ON PUBLIC ACCOUNTING PRACTICES
THE IMPACT OF SUSTAINABILITY REPORTING ON PUBLIC ACCOUNTING PRACTICES
This study examines the impact of sustainability reporting on publi...
Taxpayer Perception of Double Taxation in Dass LGA
Background of the Study
Taxpayer perception plays a crucial role in shaping tax compliance behavior and...
